Sun’s out, fun’s out! It is time to kick off the best season of the year in the heart of West Michigan. Get ready for the 57th Annual Start of Summer Celebration in beautiful downtown Rockford!

From June 4–7, 2026, our charming riverside town transforms into a high-energy festival hub where memories are made and summer officially begins. Whether you're a lifelong local or visiting for the first time, there is an electric energy in the air that you simply can't miss.

✨ The Highlights You Love:

• The Parade: Grab a spot on the curb and cheer as the streets come alive with music, floats, and community spirit!
• Sky-High Fireworks: Watch the night sky explode into a breathtaking symphony of color.
• The Carnival: Feel the rush of the rides and the thrill of the midway—fun for the little ones and the young at heart!
• Foodie Heaven: From classic elephant ears and corn dogs to local gourmet treats, come hungry and leave happy.
• Artisan Village: Discover unique treasures from talented crafters and local vendors lining the streets.
• Live Entertainment: Dance the night away with live music and performances that will keep the vibes high all weekend long.

🎈 Fun for the Whole Family

We’ve got a dedicated lineup of children’s activities to keep the kiddos smiling, plus plenty of space to explore the scenic White Pine Trail and the iconic Rockford Dam.

"There’s no better way to welcome the sunshine than with 50,000 of your closest friends in the most picturesque town in Michigan!" says Executive Director, Megan Randall.

Pack your sunglasses, bring your lawn chairs, and invite your favorite people. We can't wait to celebrate the 57th year of this incredible tradition with you!

Crafter and Food Vendor spaces are FULL for 2026!

Parade application and sponsorship coming soon!