Introducing the Rockford Local Insider: "Dam Good Deals"

For years, our Welcome Bags have been a staple for introducing new faces to the incredible businesses that make Rockford so special. But as our community grows, we want to make sure your marketing dollars are working harder, reaching further, and landing directly in the hands of the people who need you most.

That’s why this fall, we are retiring the Welcome Bags and launching an exciting, high-visibility pilot program: the Rockford Local Insider: "Dam Good Deals" booklet!

Whether someone is moving into a new neighborhood or just spending a beautiful weekend exploring our downtown, this handy, pocket-sized guide will be their ultimate roadmap to shopping, dining, and playing local.

Why the Switch?

While Welcome Bags were great, they had limitations. A booklet is highly scannable, easy for residents to keep in their cars or on the kitchen counter, and puts all of Rockford's best offerings in one sleek, organized place.

For the pilot launch this fall, we are printing and distributing 1,500 copies across high-traffic community hubs, Welcome centers, and directly to new residents. It’s a direct line to an audience that is actively looking to explore and build new local habits.

Choose Your Strategy: Ads vs. Coupons

We’ve kept participation simple and incredibly affordable. For just $125, you can choose the exact type of visibility that fits your current business goals:

Option A: Full-Color Ad

Best For: Brand awareness, sharing your story, and visual impact

Single-sided, eye-catching full color

Option B: Black & White Coupon

Best For: Driving immediate foot traffic and tracking direct ROI.

Double-sided, high-contrast black & white.



Space is Limited for the Pilot: To ensure the booklet remains a curated, high-quality guide for our residents and visitors, space is strictly limited for this initial fall run!